New flavours for the coffee market

During 2012, Paulig once again launched new coffee options. Finland’s favourite blend after over 80 years on the market, Juhla Mokka, appeared in a new flavour choice.

Uusia makuja kahvimarkkinoilleLaunched on the Finnish market, the dark roast blend Juhla Mokka Tumma Paahto responds to consumers’ increasing interest in dark roasted coffees. The new product was enthusiastically received and quickly became the market leader for dark roast coffee in Finland.

The range of Paulig Cupsolo capsule drinks was augmented with new options, which now total 15. The range includes Juhla Mokka, Presidentti Tumma Paahto, Paulig Parisien, Paulig Mexico Luomu, Crema Latte Espresso Fortissimo blends, English Breakfast and Green Tea Lemon teas, Tazza milk chocolate drink, and most recently Chai Latte milky tea and Mocchaccino cocoa coffee beverage. Paulig Cupsolo was also launched in Russia through the online store in autumn 2012 .

The world’s first Angry Birds coffee blends flew onto kitchen shelves in Finland and Russia. The launch of the Paulig Angry Birds Early Bird filter coffee and the Paulig Angry Birds Explosive Espresso blend was assisted by a survey of Finnish morning coffee habits and amusingly illustrated coffee recipes.

Paulig now also serves coffee-lovers with the online retail service www.pauligshop.fi.

 

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