Paulig to acquire Robert Paulig coffee roastery and coffee brands
Among the coffee-lovers of the world, small batches of speciality coffee have become a distinct trend in the coffee business over the past few years. Paulig will expand its offering also into this segment with the acquisition by Gustav Paulig Ltd of the Robert Paulig small roastery's business operations and the Robert Paulig coffee brands.
Robert Paulig started a small coffee roastery in the Katajanokka district of Helsinki in 1987. Today the roastery operates in Tolkkinen, Porvoo, where it moved into new premises in 2011. The roastery will continue to operate in the same premises after the transaction.
"We Finns are lovers of good coffee and we drink coffee in various circumstances. We will now be able to harness both companies' strengths, and by joining our forces we will have even better opportunities to develop the right kind of coffee for different consumption situations and needs," says Elisa Markula, Head of the Paulig Group’s Coffee Division.
The roastery's operations will continue in a separate company
With the transaction, the Robert Paulig roastery will be transferred to a subsidiary of Gustav Paulig Ltd to be named Oy Robert Paulig Roastery Ab.
"We want to retain the small roastery's special characteristics also in the future which is why the roastery’s operations will continue in a separate company," Elisa declares.
The current Director of the roastery, Carl-Gustav Paulig, will continue to be in charge of sales.
The Robert Paulig brand will complement Paulig's brand portfolio
"People often see the Robert Paulig brands as part of the Paulig brand portfolio, and we think it is great that all Paulig brands are now gathered together under the same roof," Elisa Markula comments.
The Robert Paulig coffee brands also include flavoured special blends, Muumi (Moomin) blends and Watsa coffees. The products will continue to bear the Robert Paulig brand in the future.
The intention is for the transaction to take effect on 31 May 2014. The deal will have no effect on personnel. The parties have agreed that the purchase price will not be made public.
The Robert’s Coffee café business is not included in the deal.
Elisa Markula, Head of the Paulig Group’s Coffee Division,
Tel: +358 50 596 0978, elisa.markula(at)paulig.com
Anita Laxén, VP, Communications, Paulig Group
Tel: +358 40 770 0873, anita.laxen(at)paulig.com