Trust comes from quality

Consumers’ interest in coffee and new flavour experiences is growing alongside their expectations of coffee manufacturers. Flavour and quality are decisive, but increasingly frequently questions of social responsibility, like ecological aspects, ethics and organic sourcing, are factors in consumers’ choices.

Paulig’s coffee is now enjoyed in 13 different countries and our responsibility to the consumer extends into many different markets. We want to promote wellbeing throughout the coffee chain and to provide coffee fans with opportunities to make responsible choices.

In addition to quality and product safety, for Paulig responsibility means active dialogue with consumers and customers.

We regularly survey changes in consumption behaviour and flavour preferences as well as developments in coffee trends so that we can anticipate consumers’ wishes. One way to promote and verify responsibility is coffee certification. Here at Paulig, we aim to ensure the responsibility of all our coffee products whether it bears responsibility labelling or not.

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