The happier the bean, the better the coffee
Coffee beans arrive at Paulig from all over the world, and they all have their own flavour depending on their country of origin. Almost a thousand different aromas have been identified in roasted coffee, which is more than, say, wine. The atmosphere also plays a role: the same coffee may taste very different on a rush-hour bus or when enjoyed on a lakeside on a beautiful summer day. Read more about the language of coffee and various coffee cultures here.