The shortest route to Vuosaari

In the origin countries, the happy beans’ journey may involve many different means of transport, from donkeys to lorries. After processing, the happy beans travel by sea, via Germany, to Paulig’s roastery. The sooner the happy beans arrive at the roastery, the fresher the beans will be when they are roasted – and you can really taste the difference. Read more about the logistics here.

The happy bean’s journey in the producer country

Farmers sell their coffee either as coffee cherries or partially processed, with the pulp removed from around the beans. Happy beans travel from farms to processing plants, which are usually owned by an export company or a cooperative.

Through Europe to Finland

Coffee beans are transported to Paulig by sea, via Germany. The happy beans’ journey from the origin country takes about four weeks.

“For example, our roastery in Vuosaari was built right beside the port so that the beans literally arrive at our back door.”

“For example, our roastery in Vuosaari was built right beside the port so that the beans literally arrive at our back door.”

Transportation of happy beans in Finland

Paulig delivers more than 100 million packets of coffee from Helsinki and Tver to wholesalers and retailers every year. Through wholesalers and retailers, the packets end up with consumers for their enjoyment. Paulig aims to make transport and packaging solutions as efficient and ecological as possible.

Next up on the Happy Beans' Journey

7. Quality control and blending

Read more